David Chang’s public apology and the announcement that his company Momofuku would back off of an attempt to trademark the term “chili crunch” feel like standard damage control for a popular chef and the empire he’s built.
Like any sensible leader, politician, or public figure serving as a hood ornament to an operation, it’s easier to say you’re sorry and retreat than stand by your convictions unless you want to be ousted, too.
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April 19, 2024 at 06:00PM
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It's Not Just David Chang. Celebrity Chefs Are Sellouts. - Bloomberg
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