Naughty Boy has revealed he is taking part in I'm A Celebrity... Get Me Out Of Here! because of his mum.
The 36-year-old music producer is heading to Gwrych Castle in north Wales for the ITV reality show and explained he has signed up to help raise awareness for charity Dementia UK, inspired by his 68-year-old mother. She was diagnosed with vascular dementia after suffering a stroke in 2017.
Naughty Boy, whose real name is Shahid Khan, said: "I think it is important for people like myself to create awareness about it. Dementia UK needs constant funding, and I am going to miss Mum the most whilst I am away in the Castle.
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"I live with Mum, and I am used to seeing her all the time. Mum hasn’t been very well, and it is going to be difficult for me being away. But that said, I think the break will be good for both of us.”
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And the music producer insisted he is not taking part in the reality show in the hope of finding a new career.
He said: “I am actually too busy at the moment. And I am going to be working right up until I go into the Castle. I am working on a film at present and I am missing a lot of things. I will be busy again when I come out.
"I am not going into the Castle to see what else I can do!”
The musician — who has worked with stars including Beyonce, Sam Smith, Britney Spears and One Direction's Zayn Malik — has previously spoken about helping to care for his mother.
He told BBC's Victoria Derbyshire in 2019: "The hardest part is knowing that Mum isn't the same woman she was even a few years ago. Mum as fully independent before the stroke."
He revealed that he was using music to process his own feelings about his mother's condition, but music also helped her.
Naughty Boy said: "Now I understand Mum's condition I use music as a tool to make her happy. The songs that she used to listen to in the 60s and 70s, if I just play that randomly there will just be a smile on her face."
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The musician will be joined in the Welsh castle by celebrities including TV presenter Richard Madeley, former Strictly Come Dancing judge Dame Arlene Phillips, former Saturdays singer Frankie Bridge and retired footballer David Ginola.
I'm A Celebrity...Get Me Out Of Here! begins on Sunday, 21 November at 9pm on ITV.
Watch: Who are the stars entering the I'm A Celebrity castle for 2021?
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