Another day, another feather to Priyanka Chopra's hat!
After dropping truth bombs about Bollywood's double standards and camps in Bollywood, Priyanka Chopra has made a cut into the list of wealthiest celeb-owned beauty brands in the world.
Priyanka Chopra's "Anomaly" is the second-wealthiest celebrity brand in 2023, according to Cosmetify.
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PC's beauty brand has surpassed Kylie Jenner's Kylie Cosmetics (USD 37,11,09,021), Ariana Grande's R.E.M Beauty (USD 8,65,92,105), and Selena Gomez's Rare Beauty (USD 6,18,51,503). Rihanna's Fenty Beauty is the category leader with USD 58,75,89,284.
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Drew Barrymore's Flower Beauty is sixth in the index, followed by Australian author Zoe Foster Blake's Go-To Skincare (7th), Katie Holmes' Alterna Haircare (8th), Maria Sharapova's SuperGoop (9th), and American YouTuber Jeffree Star Cosmetics (10th).
Priyanka Chopra's hair care brand is second on the list, based on a new report that analyzes the industry's biggest brands. According to the report, Priyanka Chopra's Fenty Beauty is the wealthiest celebrity brand, with £477.2 million, coming in second.
The research claimed by 2023's wealthiest celebrity beauty brand, Fenty Beauty,
Fenty Beauty
"After already being featured in the top three most successful overall beauty brands, it may come as no surprise that Fenty Beauty takes the top spot as the current wealthiest celebrity beauty brand. Earlier this year, Rihanna hit the headlines as she demonstrated the effectiveness of her Fenty Invisimatte Instant Setting and Blotting Powder during her iconic performance at the Super Bowl LVII. This small three-second brand cameo is estimated to have increased the media brand value of Fenty by a whopping $5 million!"
Priyanka Chopra established her haircare company last year. In 2022, Vogue India interviewed Priyanka about starting a beauty company.
"I’ve just recently taken to the business side of both the beauty and entertainment industries. That made me bifurcate the difference between sitting in the stylist’s chair and using a bunch of products to actually having a say in the products going into my hair,"
Recalling her own hair care journey, Priyanka remembered her childhood days and said,
"As a baby, I had no hair, imagine! My grandma was afraid I’d be bald forever, so she’d make me sit between her legs and give me a good, old champi. I guess it worked."
Priyanka recently appeared in The Matrix: Resurrections. She will next be seen in the highly-anticipated Prime Video's Citadel alongside Game of Thrones' Richard Madden.
(To get the latest updates from Bollywood and Hollywood, keep reading Indiatimes Entertainment)
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March 31, 2023 at 02:46AM
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Priyanka Chopra Beats Kylie Jenner, Selena Gomez To Own Second Wealthiest Celeb Beauty Brand - Indiatimes.com
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